Online Reputation Of Florentino Pérez After The European Super League Setback [CASE STUDY]

A study done by ReputationUP has analyzed the online reputation of Florentino Pérez. The current president of Real Madrid is, now, also president of the European Super League.

Through this analysis, we know the sentiment and perception towards Florentino Pérez, as a result of the failure of the new competition.

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What is the European Super League?

The European Super League is a new football competition, outside of UEFA, established by the continent’s most important clubs.

The twelve founding teams are

  • AC Milan;
  • Arsenal FC;
  • Atlético de Madrid;
  • Chelsea FC;
  • FC Barcelona;
  • FC Internazionale Milano;
  • Juventus FC;
  • Liverpool FC;
  • Manchester City;
  • Manchester United;
  • Real Madrid CF;
  • Tottenham Hotspur.

Among them, just three clubs remain. The others have left days after the announcement. 

Withdrawal of clubs

The six English teams were the first to abandon the project. 

Withdrawal of clubs ReputationUP

Arsenal FC, Chelsea FC, Liverpool FC, Manchester City, Manchester United and Tottenham Hotspur withdrew after fans protested against the competition. 

English clubs

The first step was made by Manchester City, with a short press release

“Manchester City Football Club can confirm that it has formally enacted the procedures to withdraw from the group developing plans for a European Super League”.

The other teams also announced their withdrawal, two days after confirming their participation. 

The opposition of fans and clubs players themselves have been key to the change of direction from the founders. 

Manchester City player Raheem Sterling shared a waving hand emoji on Twitter, along with an “Ok bye” message

English clubs ReputationUP

Italian clubs and Atlético de Madrid

The English teams were followed by Atlético de Madrid, FC Internazionale Milano and AC Milan quitting the following day. Atlético de Madrid said, in a press release

“Atlético Madrid’s administrative council has decided to formally communicate to the Super League and the rest of the founding members their decision to no longer form a part of the project”

In an official statement, Juventus FC, the main promoter together with Real Madrid CF, announced that the project could not go ahead: 

“While Juventus remains convinced of the soundness of the project’s sport, commercial and legal premises, it believes that at present there are limited chances that the project be completed in the form originally conceived”.

FC Barcelona and Real Madrid CF remain part of the project, to this day. 

The withdrawal of the teams has all but sunk the European Super League project.

The initial opposition to the European Super League

UEFA, FIFA, national associations, governments and other football clubs had their say on the new competition. 

German and French teams

Bayern Munich released in a statement that the Super League will not solve financial problems and confirmed being engaged in the current European competition:

“We are convinced that the current structure in football guarantees a reliable foundation. FC Bayern welcomes the reforms of the Champions League because we believe they are the right step to take for the development of European football. […] I do not believe the Super League will solve the financial problems of European clubs that have arisen as result of the coronavirus pandemic”.

As for Borussia Dortmund, they have ruled out taking part to the new competition. 

On the other hand, Paris Saint-Germain is part of a shareholding organization, also including beIN Sports, that holds broadcasting rights for UEFA. And to this day, there is no interest in joining due to a conflict of interests

UEFA and national football associations

UEFA‘s position is clear: total opposition due to old rivalries with the Champions League. 

The European governing body released a joint official statement, together with national football associations to threat with consequences:

“The clubs concerned will be banned from playing in any other competition at domestic, European or world level, and their players could be denied the opportunity to represent their national teams”.

FIFA also announced it rejects the new competition, as it contravenes the principles of:

“Solidarity, inclusivity, integrity and equitable financial retribution

Florentino Pérez and Super League: the analysis

Florentino Pérez, chairman of the Super League, has been the most damaged as being founder of the project. 

Despite the fact that most of the teams have rejected this competition, the president of Real Madrid CF has not given up the Super League.  

Florentino Pérez received great criticism for defending his plan until the end. 

His reputation has been affected not only in Spain, but also at international level.  

ReputationUP Study Center has analyzed the online reputation of Florentino Pérez, from April 20 to 23. The week of the European Super League collapse. 

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The following parameters have been examined:

  • Results; 
  • Sentiment; 
  • Sentiment trend; 
  • Positive and negative themes; 
  • Online topics; 
  • Emotions. 

Sentiment

It measures the percentage of positive or negative sentiment generated by users on social networks.

The Reputation Study Center also calculated the net sentiment generated by Florentino Pérez on the Internet. 

This is the net percentage measured on a scale between -100 to 100. It appears on the following graphs.

Sentiment ReputationUP

The negative sentiment score is 31,7%. While the positive sentiment is only 9,6%. This generates a net sentiment of -53,5%

His net sentiment has fallen by 75.6% in two days, due to the events related to the Super League

The performance trend refers to interactions over a given period. During these two days, 146.000 results have been found. 

One week later: sentiment gets worse

As can be seen from the following graphs, which refers to April 26, Florentino Pérez’s negative sentiment has increased over the last few days.

One week later sentiment gets worse ReputationUP

Although the positive sentiment (11.1%) has increased by two points, the negative sentiment (43.8%) has increased by 12 points.

Sentiment trend

Sentiment trend ReputationUP

The sentiment trend has been negative during the period of analysis.

Online topics

The word Super League is the most relevant one related to the topic Florentino Pérez. 

Online topics ReputationUP

Emotions

Here are the results of the emotion analysis towards the examined profile:

  • 60,5%, anger; 
  • 22,5%, sadness; 
  • 10,2%, joy;
  • 6,7%, fear. 
Emotion ReputationUP

Conclusions

The Study Center of ReputationUP, leader in online reputation management has analyzed  the online reputation of Florentino Pérez, president of Real Madrid and the European Super League. 

From this analysis, the following conclusions can be drawn: 

  • The negative sentiment score (31,7%) towards Florentino Pérez is greater than the positive sentiment (9,6%);
  • This has generated a net sentiment of -53,5%;
  • The sentiment towards Florentino Pérez has changed in the last two days, due to the events related to the European Super League;
  • One week after the Super League clubs left, the negative sentiment towards Florentino Pérez has almost doubled;
  • As for emotions, anger is the predominant feeling. 
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