Top 5 Forbes Millionaires: Analysis Of Sentiment And Online Reputation [CASE STUDY]

The new ReputationUP study has analyzed the online reputation of the top 5 Forbes millionaires.

An analysis displays Elon Musk, Jeff Bezos, Bernard Arnault, Bill Gates, and Warren Buffett’s digital sentiment and perception.

The dates selected for the study are May 2nd and 3rd.

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Forbes Millionaires 2022

At the beginning of April, the news spread globally: Elon Musk became the richest man in the world, according to the Forbes list.

The net worth of his fortune ($219 billion) exceeded that of Jeff Bezos ($171 billion).

Forbes Millionaires 2022 ReputationUP

The top positions in the Forbes millionaires ranking are completed by Bernard Arnault ($158 billion), Bill Gates ($129 billion), and Warren Buffett ($118 billion).

Elon Musk

Elon Musk‘s goal is to transform the transportation sector with Tesla electric cars, a brand of which he is co-founder and director.

Likewise, Musk is a space revolutionary, as the producer of the SpaceX rockets.

The American transmits an image equivalent to his ambitious media strategy.

His last business action, carried out at the end of April, consisted of the acquisition of Twitter for $44,000 billion.

“Twitter’s Board of Directors has reached an agreement with Elon Musk,” Bret Taylor, president of the social network, announced in a press release.

His fortune took off in 2021, growing from $24 billion to $219, making him the richest man today.

Top 5 Forbes Millionaires Elon Musk ReputationUP

Jeff Bezos

In 1994, Jeff Bezos founded Amazon in the garage of his Seattle home.

In 2021, he stepped down as CEO to become the president.

He is the owner of The Washington Post and Blue Origin, an aerospace company that develops rockets.

In 2021, Bezos reached $177 billion in net worth, dropping the figure this year to $171 billion.

Top 5 Forbes Millionaires Jeff Bezos ReputationUP

Bernard Arnault

Bernard Arnault is the president and CEO of LVMH, an empire of more than 70 fashion and cosmetics brands, including Louis Vuitton and Sephora.

In January 2021, the company acquired Tiffany & Co jewelry for $15.8 billion.

The deal was recorded as the most expensive acquisition in the history of a luxury brand.

Arnault and family’s estate reached its highest point in 2021, at $150 billion.

Today, the figure recorded by Forbes is $158 billion.

Top 5 Forbes Millionaires Bernard Arnault ReputationUP

Bill Gates

Bill Gates is the co-founder of Microsoft also known for his philanthropic efforts in founding it.

The American has used the Microsoft fortune to invest, in a diversified way, in energy without carbon emissions.

He is one of the largest farm landowners in the United States.

Gates has invested in dozens of companies, including the Canadian National Railway and AutoNation.

His fortune reached 124 billion dollars in 2021, and today it is $129 billion.

Top 5 Forbes Millionaires Bill Gates ReputationUP

Warren Buffett

Warren Buffett, known as the Oracle of Omaha, is one of the most successful entrepreneurs and investors of all time.

He is the chairman and CEO of Berkshire Hathaway, made up of more than 60 companies.

According to Forbes, he has donated more than $45 billion to the Gates Foundation and his children’s organizations.

In 2021, Buffett’s fortune reached 96 billion dollars, and this year it is at 118 billion.

Top 5 Forbes Millionaires Warren Buffett ReputationUP

Forbes Millionaires 2022: The Analysis

The ReputationUP Study Center has analyzed the digital reputation of the top 5 Forbes millionaires.

The parameters examined are the following:

  • Sentiment;
  • Positivity and negativity;
  • Emotions;
  • Results.

The days selected for the Forbes millionaire study are May 2nd and 3rd.

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The sentiment 

Sentiment computes the percentage of emotion, positive or negative, generated by users on social networks.

The ReputationUP Study Center has also calculated the net sentiment generated by these business influencers on the Internet.

This amount is the net percentage, measured on a scale of -100 to 100. It can be seen in the following graphs.

Elon Musk has a positive sentiment of 14.7% and a negative of 42.4%.

Musk’s reputation monitoring has the best positive percentage of the five Forbes millionaires.

On the other hand, their net sentiment is -48.5%.

Top 5 Forbes Millionaires Sentiment Elon Musk ReputationUP

Jeff Bezos‘s sentiment data shows a positive percentage of 3.4% and a negative of 14.1%.

The net sentiment is -61.6%.

Sentiment Jeff Bezos ReputationUP

Regarding Bernard Arnault, the following graph shows a percentage of the positive sentiment of 3.7% and the negative of 7.3%.

On the other hand, the net sentiment is -33.3%.

Sentiment Bernard Arnault ReputationUP

Bill Gates has 7% positive sentiment and 44.7% negative sentiment, the worst of the five Forbes millionaires.

And, therefore, a net sentiment of -73%.

Sentiment Bill Gates ReputationUP

These data indicate a negative trend, which should be resolved through an online reputation management strategy.

Finally, Warren Buffett sees a positive sentiment of 9.1% and a negative of 24.6%.

His net sentiment is -45.9%.

Sentiment Warren Buffett ReputationUP


RepUP Monitoring Tool also monitors the emotions generated by Forbes millionaires.

The software breaks down the different sentiments as follows:

  • Anger;
  • Happiness;
  • Sadness;
  • Fear;
  • Surprise.

In the case of Elon Musk, 49% of the emotions he transmits correspond to anger, followed by joy (22.8%), sadness (21.4%), and fear (6.3%).

Emotions Elon Musk ReputationUP

For his part, Jeff Bezos transmits 62.1% anger, 15.3% sadness, 12.2% happiness, and 9.1% fear, as shown in the following graph.

Emotions Jeff Bezos ReputationUP

The following image shows Bernard Arnault transmitting 75.3% anger, 11.1% happiness, and 9.9% sadness.

Emotions Bernard Arnault ReputationUP

50.5% of the emotions that Bill Gates transmits are anger, followed by happiness (21.5%), sadness (14.1%), and fear (12.9%).

Together with Musk, he generates a high percentage of positive emotion.

Emotions Bill Gates ReputationUP

In the case of Warren Buffett, 63.2% of emotions correspond to anger, 13.3% to happiness, 11.8% to sadness, and 10.7% to fear.

Emotions Warren Buffett ReputationUP

The results

The performance of the results refers to the interactions in a certain period.

The following concepts are included as interactions:

  • Mentions;
  • Likes;
  • Comments;
  • Shared actions;
  • Photographs;
  • Videos;
  • Articles;
  • Tags;
  • Hashtags.

In this case, in the period analyzed (May 2 and 3), the number of results for Elon Musk is 306.9K.

A very high figure if, in addition, it is compared with the rest of the Forbes millionaires:

  • Bill Gates: 51.8K;
  • Warren Buffett: 15.8K;
  • Jeff Bezos: 14.8K;
  • Bernard Arnault: 354.

The difference between Bill Gates and the third and the fourth, Warren Buffett and Bezos, is also vast.

The same happens with the Frenchman and the rest of those analyzed since Arnault only reaches 354 results in two days.

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The ReputationUP Study Center, a leading online reputation management company, has analyzed the online reputation of the top 5 Forbes millionaires.

With this analysis carried out, the following conclusions can be drawn:

  • None of the five Forbes millionaires has a positive net sentiment;
  • The most significant negative sentiment is that of Bill Gates, and the most considerable positive sentiment is that of Elon Musk;
  • The worst net sentiment is that of Bill Gates;
  • Anger is the feeling that the five transmit the most;
  • Joy is remarkable in Bill Gates and Elon Musk;
  • The one with the best results is Elon Musk, and the one with the least is Bernard Arnault.

The most important results are obtained through the monitoring software RepUP Monitoring Tool on online reputation and the feeling generated by personal and business brands.

The ReputationUP tool analyzes what the network says about you in real-time, combining Big Data and Artificial Intelligence.

increase turnover with reputationup 2022

Do you want to grow your brand’s online reputation?

97% of entrepreneurs say online reputation management is the main key to success for their business

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