The United States Senate convened a hearing on January 31st, where senior executives from Meta, TikTok, X, and Snap were interrogated with the aim of addressing the protection of children in the digital environment.
Both Democratic and Republican lawmakers echoed the concerns raised by numerous civil organizations and the country’s own regulatory bodies.
These concerns revolve around the companies’ insufficient response to mitigate the risks associated with crimes such as sextortion and the lack of preventive measures to address suicide among minors.
The hearing, titled ‘big tech and the crisis of online child sexual exploitation,’ featured the presence of victims’ relatives, as well as the participation of prominent lawyers and psychologists specialized in the field.
In this new case study we will explore in detail the most tense moments of the US Senate hearing and will carry out an exhaustive analysis of the online reputation of these platforms and their leaders after the session.
Senate judiciary committee hearing on child safety online
The year 2023 marked a significant milestone in the fight against child sexual abuse in the digital environment.
During that year, more than 105 million images, videos, and materials related to this type of abuse were reported to the National Center for Missing and Exploited Children, the federal agency designated for handling this material.
Parents and guardians have pointed to online platforms as contributors to cyberbullying and cases of suicide among minors.
In a show of unity, both Republican and Democratic lawmakers in the United States have joined forces to address this pressing issue, putting pressure on major tech companies based in Silicon Valley.
However, despite nearly four hours of intense exchanges between senators and tech executives, the hearing concluded without a clear solution in sight.
The US Senate hearing stood out as one of the most combative in recent years, where senators from both parties stood firm in demanding that the CEOs of Meta, X, TikTok, Discord and Snap take responsibility for the role of their companies on issues related to mental health, suicide and child safety.
At times, the tension in the room was palpable, with senators raising their voices and challenging the executives, which generated passionate reactions among the attendees.
This scenario underscores the potential for reputational damage to these companies and their leaders, highlighting the critical need for more effective measures to protect children online.
Mark Zuckerberg: the harsh attacks against him
The hearing also witnessed harsh attacks directed towards Mark Zuckerberg, CEO of Meta.
Senator Marsha Blackburn confronted Zuckerberg with internal Meta documents that suggested the company valued the life of a teenage user at 270 dollars.
In response, the senator expressed her astonishment and concern, stating:
“How is it possible that you have that thought? It’s shocking to me. Minors are not your priority. Children are your product.”
The audience reacted with surprise and support for these words, with a group of young people applauding and displaying t-shirts that read ‘I’m worth more than 270 dollars‘.
Republican Senator from Louisiana, John Kennedy, also questioned Zuckerberg, highlighting:
“You’ve convinced over 2 billion people to hand over all their personal information, every bit of it, in exchange for being able to see what their high school friends had for dinner on Saturday night.”
“I just wonder if our technology has surpassed our humanity for the sake of this channel.”
However, one of the most shocking moments came when Senator Lindsey Graham lashed out against Zuckerberg and the CEOs of the tech companies:
“Mr. Zuckerberg, you and the companies before us, I know it’s not your intention, but you have blood on your hands. You have a product that is killing people.”
Yet, Senator Josh Hawley caused an even bigger stir by demanding a public apology from Zuckerberg for the harm Meta has caused to children.
To which Zuckerberg replied:
“I’m sorry for everything that has happened. No one should go through the things that your families have suffered, and that’s why we invest so much and will continue to make efforts across the industry to ensure that no one has to go through the things that your families have had to endure.”
Following this statement at the US Senate hearing, Mark Zuckerberg’s reputation has been negatively affected, as his company Meta has come under scrutiny for its management of online child safety and accusations that its business practices endanger younger users.
The criticisms and questions in the hearing have only increased the pressure on Zuckerberg and Meta, contributing to a negative public perception of his leadership and the management of his company on this important issue of online child safety, directly impacting his digital reputation.
Interrogation of shou chew CEO of TikTok
During the hearing, one of the most tense moments that has generated significant repercussion on TikTok and social media was the interrogation of TikTok’s CEO, Shou Chew, by Senator Tom Cotton, a Republican from the state of Arkansas.
Surprisingly, Senator Cotton’s interest seemed to focus more on Zi Chew’s nationality than on issues related to the social network.
Although the CEO reiterated on multiple occasions that he was a citizen of South Korea and originally from Singapore, Tom Cotton insisted on asking up to five times about his citizenship, that of his wife, his children, and his connections with China.
The questions included inquiries about whether Chew had been a member of the Chinese Communist Party or had applied for Chinese citizenship at any point, even mentioning the Tiananmen massacre of 1989.
These questions have been widely denounced as xenophobic and have raised questions about whether the Senate might have engaged in online defamation by making these unfounded insinuations.
These questions have been widely denounced as xenophobic and have raised questions about whether the Senate may even have engaged in online defamation by making these baseless insinuations.
Both Democrats and Republicans expressed doubts about how TikTok, an application owned by the Chinese firm ByteDance, collects data from its users, the access that the Chinese government has to that data, as well as the platform’s impact on social well-being and security. youth health.
This interrogation of TikTok CEO Shou Chew and questions related to his nationality and personal connections have generated controversy and criticism online, which has negatively affected the reputation of the Senate in this hearing.
The public perception of these questions as xenophobic has led to questions about whether the hearing’s focus was diverted from real issues related to online safety and the protection of minors on social media.
Critical points
During the hearing, one of the points that stood out was the concern expressed by Congressman Dave Joyce about the availability of TikTok user data to the Chinese government until the data transfer out of the country is completed.
In response to this, TikTok CEO Shou Chew stated:
“TikTok is free from any manipulation by any government.”
The hearing also addressed the perceived risk of several governments, including the United States, which have issued bans regarding the use of TikTok on work devices due to cybersecurity concerns.
In addition, the need to safeguard user privacy and for said data to be managed and supervised in the United States was emphasized.
Lastly, the topic of children’s mental health was discussed in relation to TikTok, with Congresswoman Kim Schrier noting that the platform is designed to be addictive and comparing it to asking a smoker not to smoke another cigarette.
Shou Chew assured that the company has invested 2 million dollars in security and data protection on the social network.
Linda Yaccarino: X and its lack of moderators
Linda Yaccarino, CEO of X and appointed by Elon Musk, appeared at the hearing at a delicate moment for the social network.
Recently, the platform faced a serious crisis online when AI-generated sexual images of singer Taylor Swift flooded the platform.
The social network’s moderation system could not control it for more than 17 hours.
Insufficient staff has been identified as one of the main causes of moderation problems on this social network.
Following the acquisition of Twitter in October 2022, Elon Musk made significant cuts to teams, laying off nearly half of Twitter’s employees.
During the trial, Linda Yaccarino claimed that the company had increased the number of staff dedicated to security by 20% in the last 14 months and plans to hire 100 new moderators in Austin, especially focused on combating child sexual exploitation and improving its corporate reputation.
Despite the concerns, the CEO highlighted that less than 1% of X users are under 18 years old.
It should be noted that X currently does not have an age verification system, allowing users to falsify their age when registering on the network.
Furthermore, a study by Graham, Timothy & FitzGerald, Katherine titled ‘Bots, Fake News and Election Conspiracies: Disinformation During the Republican Primary Debate and the Trump Interview’ notes that:
“We analyzed a million tweets during the Republican primary debate. “Basically, X is awash in platform manipulation, isn’t doing enough to moderate content, and has no clear strategy for political misinformation.”
Elon Musk’s absence from the trial has also generated controversy and raised questions about his involvement in this matter.
Snap and on executive director Evan Spiegel
Evan Spiegel, during his participation in the hearing, highlighted that Snapchat implements privacy measures that include the absence of public friend lists and the restriction of public profile photos for minors.
Ahead of the hearing, Snap announced its support for a law that would require platforms to report certain cases of drug trafficking, evidencing its commitment to online safety.
In this way, Spiegel stated that:
“Many of today’s largest and most successful Internet companies were born here in the United States of America, and we must lead not only in technical innovation but also in intelligent regulation.”
Evan Spiegel, the CEO of Snap, provided valuable insights during his appearance.
He revealed that in the United States, Snapchat has a user base of approximately 20 million teenagers and that around 200,000 parents actively use the monitoring tools known as Family Center.
Additionally, he mentioned that nearly 400,000 teen accounts are linked to their parents’ accounts through Family Center, in response to a question posed by Senator Alex Padilla.
Without a doubt, these valuable reflections underline the critical importance of having a solid crisis management strategy in the business and public sphere.
In a digital world where information flows constantly and public perception can change in a matter of minutes, crisis management becomes an essential element for the preservation of reputation and financial stability.
Conclusion
The US Senate hearing with the leaders of Meta, TikTok, X and Snap has highlighted the critical importance of online reputation and crisis management in the digital age.
In a world where information flows at breakneck speed and public perception can change in a matter of minutes, companies, both public and private, face a crucial imperative: the need for robust crisis management strategies.
Therefore, we draw the following conclusions:
- Online reputation has become an invaluable asset, and its preservation is essential for the continuity of any organization.
- This hearing illustrates how tech industry leaders are coming under increasing scrutiny when it comes to online safety and protecting younger users.
- Negative public perception can have a lasting impact on brand and consumer trust.
- Effective crisis management strategies not only involve rapid and effective response to critical situations, but also advance planning to prevent and mitigate risks.
Therefore, it is essential that organizations recognize the importance of corporate reputation and are prepared to address any challenges in the digital sphere.
At ReputationUP, we are committed to helping you protect your online image and develop strong crisis management strategies.
Don’t leave your reputation to chance; Contact us today to explore how we can strengthen your online presence and mitigate any potential threats.