do your clients have of you?
The brand’s reputation is a powerful indicator of how your customers perceive your company.
Before the emergence of the Internet, companies could easily manipulate customer perceptions through advertising and the media.
Nowadays it is not so simple anymore. The digital revolution has changed things. Anyone can write a review, put a message, video or episode of an online podcast that deals with your company or your products.
A good reputation is closely linked to sales. If a user finds only a negative criticism, it is very likely that he or she will abort the idea of buying. If you find more, it will definitely address your competitors.
This means that the brand’s reputation can be put to the test by anyone.
What we read online affects our buying habits and you can be sure that your competitors will benefit from it.
Since it has become extremely easy to publish anything online. Companies often use this mechanism to produce content that damages the brand image of their competitors.
Therefore, it is essential to implement strategies to protect the brand’s reputation, acting before your competitors.