Social media is an integral part of our world. Whether you’re a freelancer, an established brand or a small business, you cannot be present on the major social networks. But as we’ll see soon, it’s not just about being there. Every social network has its own dynamics and must be used correctly. Having a strong social strategy can help you improve your reputation, mitigating any reputational damage.
But how can you improve your online reputation through social media? Let’s find out now in today’s article.
Claim your personal spaces
Choose now the social networks you want to work on and claim your username on the major social networks. This is an essential operation, which will allow you to prevent third parties from using your name or that of your company without permission.
Many social networks (such as Facebook) allow you to choose a username that will be inserted in the URL of your page / profile. If you have not already done so, we recommend that you claim the username for your brand.
Be active on social media
Being on social networks isn’t enough. An inactive or neglected profile can have negative effects on your reputation. If you don’t have enough resources (in terms of time and budget) to manage all your social media, make sure you’re on the ones that can boost your brand and let the others go.
What would you look like with an inactive or (worse) badly maintained social account? Surely you would convey a bad image. If you want to improve your online reputation through social networks, you need to be active.
Always remember that each social network has different dynamics. Perfect content for your Facebook page cannot be directly recycled on your Instagram account, and so on.
So make sure you fully understand the dynamics of each social and live them following their rules.
Make sure you have an “Editorial Plan”.
You can’t leave your social presence to chance. As we mentioned above, being present is not enough, but being inactive is even worse.
Study well the social networks you’re going to use and set up an editorial plan that can guide you through time. If you don’t have enough experience, let a good social media manager assist you. The latter will certainly know how to advise you and together you can create an editorial plan that suits your needs.
The editorial plan is an indispensable tool for any company/professional who decides to start a business on social networks. Proceeding randomly can be extremely harmful.
Take, for example, the latest events that have struck Elon Musk. The image of Tesla and the other companies of Musk has been in trouble because of the disorderly social activity of the CEO himself.
Having a social editorial plan can help you prevent these kinds of problems, but not only that. Having a precise plan for the management of your social networks will help you to build a coordinated image of your brand on the Internet. No matter whether it’s a personal or corporate brand, what you publish on social networks can define your identity.
You must be creative
If you want to operate on any social network, you have to bear in mind one thing: you will have to fight to win the attention of the people who live there and to do so you have to be creative.
This last point is directly linked to the previous one: an editorial plan can help you to establish your strengths and the type of content to be published to be “special” in the eyes of your potential customers.
Social networks amplify your communication.
One of the things you always have to keep in mind is that social networks are capable of amplifying any news. This can be a problem with negative content.
False or harmful news about you or your company can spread quickly on social networks. So critically evaluate your content and make sure it’s capable of conveying the spirit and image of your brand.
PS: If you have found content that may damage your online reputation, seek advice from a ReputationUP expert. We can help you remove any links that could damage your online reputation.
Manage criticism correctly
Regardless of your creativity and the quality of your content, you’ll certainly have to deal with criticism. If you want to improve your online reputation on social networks, you need to have a crisis management plan.
Any criticism puts you or your company in a crisis situation. Having negative reviews on your social accounts means losing potential customers.
According to research carried out by MOZ, online reviews (especially negative ones) affect purchasing decisions. That means you need to be ready to handle criticism on social networks.
There are no general rules for this, if not common sense.
But generally, if you get negative criticism, always remember to:
- Be open and kind.
- Understand the situation deeply.
- If you’re wrong, admit it and apologize.
- All this will certainly help to mitigate the situation, preventing any damage to your online reputation.
Social media and online reputation are closely linked
For many consumers, social media is one of the main ways to meet brands and companies. This should help you understand the importance of using these tools correctly to define and improve your reputation on the web. Regardless of the considerations made so far, always remember to use common sense. What comes into the social and public domain and not always eliminating what is published can save you from damage to your reputation.
If you decide to be present on social networks, you must do so consciously. Avoid inactive social profiles, poor quality content or improvisation.
Do you need to improve your reputation on social networks? Choose to rely on experts in this area. ReputationUP technicians work every day to improve the online reputation of their customers. Past mistakes should not be a burden.